To improve employee communication, start with advertising
I just read a brilliant Marketing Daily column by Brad Fay, Let’s Think How Advertising Works, that offers a thoughtful perspective on how advertising affects people.I’m no expert on advertising, but I...
View ArticleHungry for ideas for engaging employees? Here are 3 tasty tidbits
Pay a visit to our offices in Glen Rock, NJ, and you’ll find that we’re always seeking inspiration—looking for ideas to help us solve our clients’ employee communication challenges.When a team member...
View ArticleThe 12 improvements of Christmas
While other people are baking, shopping and wrapping, we at Davis & Company are spending the holiday season analyzing results from year-end employee communication surveys we’re completing for...
View Article7 small steps to improve employee communication
Hi, there! Whether you’re a long-term reader or a first-time visitor, it’s nice to see you.But even if you are a faithful fan of this Insights blog, you may not know that I in my spare time I also...
View ArticleHow to do more with less
I just spent two fulfilling days with participants at the PRSA Connect 16 Employee Communications Conference. It was great spending time with so many smart and dedicated communicators. But it was...
View ArticleDemocracy is messy; so is communication
Election day in the United States is months away, yet this has already been an historic campaign for president. You may be energized or tired or hopeful or frightened, but there's not doubt that...
View ArticleWhy you should be the one to fix information overload
Recently, I had three conversations with three separate employee communicators about information overload:“It seems as if every department surveys employees about nearly every issue,” said one...
View ArticleImportant (but not easy) ways to improve employee communication
The other day I wrote a blog for LinkedIn about ways to improve internal communication that aren’t necessarily easy—but that will take your program to the next level.Then other suggestions occurred to...
View ArticleEven PR is shunning press releases. Why Internal Communication should, too.
I’ve often implored employee communicators to stop posting press releases on internal channels. There are so many reasons to do so, especially because employees hate packaged or “spun” communication,...
View ArticleWhat you can learn from Target about employee communication
Target Corp., the retailer known for its big box stores, is going in a new direction.The chain is opening smaller stores in cities and college towns to appeal to the changing tastes of consumers, who...
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